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Ask the right questions One of the problems many organisations face is the shortage of high grade information. This often boils down to two issues. Writers in an organisation sometimes don’t know how to ask the right questions. And if they do, they may find that they are discouraged from asking them. By the end of the course participants will be able to pursue the high grade information, even when colleagues aren’t forthcoming with it. We will write you a Standard Briefing Document for internal use. A standard briefing document that outlines both the rational and emotional elements to a sale is s standard practice in an advertising agency. Yet many other organisations don’t use such a tool effectively. With the Copy Course Corporate package, we will create this document for you and show your people how to use it. It forms an important focus for the questions writers need to ask. |
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