• Welcome
  • Your Writing
  • Gibberish Incorporated
  • Clarity
• The Copy Course benefits
  • Who the course is aimed at
  • Company benefits
  • Individuals benefits
• Copy Course Corporate
  • The Copy Course at your company
  • What can I expect from it?
  • Tailored for your company
  • Asking the right questions
• A new approach to training
• How the course works
  • Beat Analysis
  • Induction + Sessions 1, 2, 3
  • Sessions 4, 5, 6
• Course People
  • Gideon Todes
  • Guest Tutors
  • Cathy Bourne
• What people say
• Contact Us
• Log into the training sites
  • Join the Live Webex Session
  • Pilot Online Course Moodle
  • Sotheby's Training Site
  • Students
  • Graduates
  • Staff Area
  • Supplier Site

What are the aims of the course?
The course trains people to write simply and powerfully.

By the end of the course participants will be able to turn a rant into a coherent and inspiring piece of text or 'copy'. They will appreciate the importance of action as an outcome of good writing. And they'll understand how quality of thinking and quality of writing go hand in hand.

Why should my people do the course?
Apart from a leap forward in their skill and confidence levels, Copy Course graduates will have what it takes to reach better outcomes with clients, colleagues and suppliers.

What impact will it have on my organisation?
The quality of written work, from emails and briefs to tender documents and presentations, will improve.

This means that any piece of writing will:

• be interesting and easy to read
• relevant
• communicate the right information and motivate the reader to act

People will stop blithely sending reams of meaningless script to dozens of recipients. Instead they'll start to care about what they write. And this will not only save trees, it will save time, money and effort. And, above all, it will produce action.