• Welcome
  • Your Writing
  • Gibberish Incorporated
  • Clarity
• The Copy Course benefits
  • Who the course is aimed at
  • Company benefits
  • Individuals benefits
• Copy Course Corporate
  • The Copy Course at your company
  • What can I expect from it?
  • Tailored for your company
  • Asking the right questions
• A new approach to training
• How the course works
  • Beat Analysis
  • Induction + Sessions 1, 2, 3
  • Sessions 4, 5, 6
• Course People
  • Gideon Todes
  • Guest Tutors
  • Cathy Bourne
• What people say
• Contact Us
• Log into the training sites
  • Join the Live Webex Session
  • Pilot Online Course Moodle
  • Sotheby's Training Site
  • Students
  • Graduates
  • Staff Area
  • Supplier Site

What can I expect from the Copy Course Corporate?

Theoretical

• Understand the story-like structure of persuasive writing.

Practical

• Understand how to apply this structure one of your company's key sales documents.
• Be able write persuasively on any business topic or situation.
• Use the inspiring principle.
• Create and use a Standard Briefing Document to get into the reader's skin.
• Use the language of getting things done, not 'business speak.'
• Create punchy headlines that sum up an entire argument.
• Write to an outcome.

Team

• Talk to clients and colleagues in other departments to extract vital information.
• Rely on colleagues who’ve done the course to give them constructive, tell-it-as-it-is criticism.
• Use collaboration for clarity and speed.
• Enjoy writing at work.