After reading English Literature at Trinity College, Cambridge, Simon notched up 20 years in advertising. First as an account handler, then as a copywriter and creative director.
He’s picked up a Cannes Silver Lion for a commercial for Durex and brought us the Ian Botham campaign for Shredded Wheat.
Simon works for Alphabet advertising in Farringdon and has been involved with training for over 10 years. He lives in West London with his wife and two teenage children.
Luke Ashton is a copywriter and creative director at DDB Needham, one of the best integrated agencies in London.
He’s the guest critic for the exercise on writing briefs.
Luke is single and lives in Kentish Town.