• Welcome
  • Your Writing
  • Gibberish Incorporated
  • Clarity
• The Copy Course benefits
  • Who the course is aimed at
  • Company benefits
  • Individuals benefits
• Copy Course Corporate
  • The Copy Course at your company
  • What can I expect from it?
  • Tailored for your company
  • Asking the right questions
• A new approach to training
• How the course works
  • Beat Analysis
  • Induction + Sessions 1, 2, 3
  • Sessions 4, 5, 6
• Course People
  • Gideon Todes
  • Guest Tutors
  • Cathy Bourne
• What people say
• Book a course
  • A course for an Individual
  • A Corporate Course
  • Details, details.
• Contact Us
• Log into the training sites
  • Join the Live Webex Session
  • Pilot Online Course Moodle
  • Sotheby's Training Site
  • Students
  • Graduates
  • Staff Area
  • Supplier Site

What impact will it have on you as an individual?

You'll learn how to turn a jumble of first thoughts and muddled ideas into a clear, persuasive storyline that motivates your colleagues and clients. Through the exercises you'll notice your writing becoming shorter and snappier. At the same time your tone will become warmer and more engaging. The result? A powerful, effective style you can rely on with any written project.

With just a few words

You will learn how to tackle the concerns of your reader and get the response you want. You will understand how to get into their world and inspire them to action.