• Welcome
  • Your Writing
  • Gibberish Incorporated
  • Clarity
• The Copy Course benefits
  • Who the course is aimed at
  • Company benefits
  • Individuals benefits
• Copy Course Corporate
  • The Copy Course at your company
  • What can I expect from it?
  • Tailored for your company
  • Asking the right questions
• A new approach to training
• How the course works
  • Beat Analysis
  • Induction + Sessions 1, 2, 3
  • Sessions 4, 5, 6
• Course People
  • Gideon Todes
  • Guest Tutors
  • Cathy Bourne
• What people say
• Contact Us
• Log into the training sites
  • Join the Live Webex Session
  • Pilot Online Course Moodle
  • Sotheby's Training Site
  • Students
  • Graduates
  • Staff Area
  • Supplier Site

Course Leader
Gideon Todes, course creator & leader
Gideon was educated at Westminster and Cambridge.

In 1990 he joined Saatchi and Saatchi advertising, and went on to win numerous creative awards.

Gideon also worked on The Economist poster campaign and wrote for their direct marketing department.

In 2001, while working for Swiss Re, he was asked to create a seminar on commercial writing. This became the springboard for The Copy Course.

Gideon now works as a freelance copywriter and trainer for The Copy Course.