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What People Say “The most surprising thing has been discovering my creative talent;” “It’s changed the way I approach writing a brief. I learnt to think real life, not marketing schmooze” “I learnt how to structure my writing. And that short snappy and simple is the most effective.” "It was fun to do. It wasn't a typical course. When I think of writing I think of boring literature, but it reminded me of when I was back and college and we had our creative thinking lessons which I really enjoyed, and it's something that I won't forget." “One of the best day’s training I’ve ever had” “I expected to focus on cutting out the waffle - instead I learnt to appreciate the virtue of personal style.” “It was like an epiphany…I learnt a lot of stuff about myself.” “It would work with high flyers, sharpening them up. The workshop environment, the technology environment could make it massive because it also creates group bonding and improves the way people work together. It's use of technology gives it a clear lead over correspondence courses. It's unique.” |
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