• Welcome
  • Your Writing
  • Gibberish Incorporated
  • Clarity
• The Copy Course benefits
  • Who the course is aimed at
  • Company benefits
  • Individuals benefits
• Copy Course Corporate
  • The Copy Course at your company
  • What can I expect from it?
  • Tailored for your company
  • Asking the right questions
• A new approach to training
• How the course works
  • Beat Analysis
  • Induction + Sessions 1, 2, 3
  • Sessions 4, 5, 6
• Course People
  • Gideon Todes
  • Guest Tutors
  • Cathy Bourne
• What people say
• Contact Us
• Log into the training sites
  • Join the Live Webex Session
  • Pilot Online Course Moodle
  • Sotheby's Training Site
  • Students
  • Graduates
  • Staff Area
  • Supplier Site

You can be persuasive in print

Do you find writing in a persuasive way a tough thing to do?

Whether it's an ad for a publication or a piece of direct mail, many people spend ages sweating over it.

But the copy course can help.

It’s a new way of teaching the creative writing skills that advertising copywriters use, with an emphasis on story line.

Designed by professional copywriters, it gives you a simple toolkit that frees you up to think in a clearer, more inspired way, whatever you’re writing.

Not only will you be able to persuade with your writing, it’ll become a whole lot more enjoyable to do.