The whole caboodle
If you’re an SME or start-up, you sometimes just need the whole job done. The copy, the content, the naming, the proposition, the URL, the business cards, the elevator pitch, the visual and verbal tone, not to mention the search engine marketing, and making sure the strategy is robust. This can be a joy to do, or immensely painful, depending on how you approach the problem. And the simple way to approach the problem is from the images backwards. At the Copycourse we see images as inextricably connected to text rather than a separate entity to project manage off.
Certainly it really helps if you can nail the imagery sooner rather than later. You need to find a source of imagery that’s distinct, on-brand, relevant and one you can afford on an ongoing basis. This is because it usually occupies so much real estate on your site and is the first thing everyone really sees. The main thing is to avoid buying a rag bag of assorted pictures that don’t have any coherence. Get that right and you’re well on the way.