Japanese thinking is about developing long term value based on the needs of the patient. This ethos is underlined with a staff-wide campaign of posters inside the building and an internal engagement project. Employees submit a project every year that gets judged in Tokyo, by President Nato. It’s called One percent, because employees are asked to spend one percent of their company time on this project. Campaign supervised by Eisai employees Hannah Collison, and Bente Roa, who introduced and presented initiatives.
Eisai employee Bente Roa introduces the One percent campaign, talking about what she learned by getting closer to patients, in this case, terminally ill children. The script evolved naturally as a mixture of copywriting and speechmaking by Bente.