Power Ledger was the brainchild of Jemma Green and David Martin. The idea was to create a trading platform for all the surplus electricity that comes off solar panels and wind in Australia. We helped develop the idea of the citizen power station and create the marketing for the floatation.
The work included developing stakeholder mapping and communications strategy. This was taken into creative in the form of Forbes articles, refining logos, writing TED talks and the creating the Watt campaign.
As the initial currency offering (ICO) day approached we helped create videos that would explain the offering to investors not familiar with the energy market. (see below)
The result was that the ICO surpassed its target, raising £34 million Australian Dollars in October 2017. The price of the coin, POWR, kept rising and the market cap hit £200,000 ASD. The campaign also engendered a sense of rebel with a cause which has helped keep a groundswell of popular opinion driving things forwards.