Economist (via amv bbdo)

Sperm donor clinic

Inspired by Jodi Foster who at one point was looking for a university professor to father her baby. The Economist always had a tongue in cheek view of intelligence and this was the logical end point of that view.

Won a gold at the Cannes advertising festival. Copywriter Gideon Todes, Art Director Mike Harris, and addition input from Charles Wigley.