Prints on the Gun exercise. Group investigation into the motor of writing. We take a piece of writing from a typical detective situation and ask how persuasion is operating in terms of beats. These are fundamental story units that are found everywhere. You can download some table material from this link.
The once upon a time exercise to see what happens in the kingdom. This exercise is about feeling our way to the critical ingredients of a super simple story.
The hotel letter you wrote. What does it tell us about what works when we’re the other side of our own writing? What works, and what doesn’t?It may be the first time you’ve read your work as a competitor to others on exactly the same brief.
Reading out pure drivel is interesting. We read this text out aloud while standing up. We sit down when we’ve had enough then we ask the question: when and why do we give up reading? This exercise shows how a logic or flow glitch sheds readers like a leaky pipe. You can use this tool to fix any script.
Harvard Business Review charges a princely £20 per copy. But read an article and you’ll see why the quality of writing justifies this. Here’s an article on collaboration or how it sometimes never happens, despite the best efforts of senior management. Note how the problem is fully developed before the story moves on.
What’s the difference between an observation and an insight? Mr Rush frequently drives over 120 mph is an observation, but what would the insight be?
Mr Rush seems to drive fast because he lacks excitement in his life? The insight gives you access to action around the issue. Maybe getting Mr Rush some other forms of excitement.
Two presidents, two inaugural speeches, in the early mid section where the pain problem or situation gets developed. Can you guess who did which on? Spoiler alert: don’t watch the Video if you’ve not done the problem. What does this tell us about quality as opposed to what we think is quality?
You’re the driving instructor of a Mr Man who for some reason has to re-qualify to pass his driving test. Can you use the structure we’ve been developing to help write a succinct coherent report? Worked example
Stephen Hawking’s book sold more copies than the bible, 9 million copies in forty languages. And yet the subject matter is to say the least quite complex. His gift is that he’s trying to help you understand, not to bamboozle you. His opening story demonstrates how the entire theme of the book can be summarised and illustrated in a single child like story.